Las cenizas

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

Downtown Recife’s classic movie palaces from the 20th century are mostly gone. That city area is now an archaeological site of sorts that reveals aspects of life in society which have been lost. And that’s just part of the story.

Fordlandia Malaise is a film about the memory and the present of Fordlandia, the company town founded by Henry Ford in the Amazon rain forest in 1928. His aim was to break the British rubber monopoly and produce this material in Brazil for his car production in the United States. Today, the remains of construction testify to the scale of the failure of this neocolonialist endeavor that lasted less than a decade. Nowadays, Fordlandia is a space suspended between times, between the 20th and 21st centuries, between utopia and dystopia, between visibility and invisibility: architectural buildings of steel, glass, and masonry still remain in use while traces of indigenous life left no marks on the ground.

After the coup in Uruguay in 1973, thousands of intellectuals and artists fled the country. The filmmaker’s father was among them and left for Europe. After his passing, she came upon some Super 8 movies and audio files he had recorded. Through this archive, she started building a new family story trying to reveal and understand the silent pain of exile.

At the end of the 1960s, Vanesa’s parents fled the Franco-regime’s deep poverty to pursue their dream in the Netherlands. Working their blue-collar jobs for hours and hours, for over 45 years, their purpose was to return to Spain wealthy and comfortable. There, in a house full of Dutch porcelain and shiny gold, they can now finally rest. Vanesa was raised as Dutch, but still feels trapped in their expectant illusion, even with the distance between them. Torn between two homes, she starts to re-examine her past.

Thomas Haemmerli is about to celebrate his fortieth birthday when he learns of his mother's death. A further shock follows when he and his brother Erik discover her apartment, which is filthy and full to bursting with junk. It takes the brothers an entire month to clean out the place. Among the chaos, they find films going back to the 1930s, photos and other memorabilia.

Filmmaker Helena de Llanos, who lives in the chaotic house, full of memories and treasures, where her grandfather, Fernando Fernán Gómez (1921-2007), legendary writer, actor and director; and his wife, the actress and writer Emma Cohen (1946-2016), shared their lives, analyzes the relationship that the living have with the dead through the places and objects they have left behind.

Portraits of six women and their drag king alter-egos.

A documentary featuring internationally renowned photographer Toni Hafkenscheid as he explores hidden stories behind iconic architectural structures once considered "Visions of the Future" from the 1960's. This film is a light-hearted look at the way we perceive life and embrace modern advancements. It is a photography expose that becomes a personal journey of self-discovery while exploring innovative Visions of the Future that celebrate memories of Toni's, and our, collective past.