Advertising has changed for the worse. Gruen has changed for the better. Join Wil Anderson, Todd Sampson, Russel Howcroft and a panel for a new and improved look at a world of advertising which isn't new nor improved.

Season 10 Episode 1 - Episode 1

How are the big banks selling themselves during the royal commission? Will Coke No Sugar reverse sliding soft drink sales? Ads that murder our favourite songs, and a Pitch to make Australia the USA's 51st State. Air Date : 2nd-May-2018  Read More

Season 10 Episode 2 - Episode 2

Wil Anderson, Russel Howcroft and Todd Sampson analyse Facebook's new ad campaign, a company in crisis and the evolution of Brand Zuckerberg. Plus selling Australia to the USA and a pitch to shut down the internet. Air Date : 9th-May-2018  Read More

Season 10 Episode 3 - Episode 3

Gruen looks at the changing face of pharmacies - how the humble chemist became a $16 billion industry? Why are so many celebrities flogging fragrances? A Pitch to boycott the Royal Wedding; David Warner's redemption tour. Air Date : 16th-May-2018  Read More

Season 10 Episode 4 - Episode 4

The race to trace your saliva - the booming business of DNA testing. Selling gossip magazines in the aftermath of the Royal Wedding and Rebel Wilson. Plus, a Pitch for a compulsory parental payback scheme. Air Date : 23rd-May-2018  Read More

Season 10 Episode 5 - Episode 5

This week on Gruen, we pull back the covers on mattresses and find out how sleep is being sold and disrupted. A confronting animal rights campaign. Plus a Pitch to reposition the art of cheating. Air Date : 30th-May-2018  Read More

Season 10 Episode 6 - Episode 6

How do you sell something a quarter of a million Australians have ditched in the past year: health insurance. An IKEA ad that's almost as baffling as its store layouts and a Pitch to save the humble bee. Joining Wil, Todd and Russel are Dee Madigan and Lauren Fried. Air Date : 6th-Jun-2018  Read More

Season 10 Episode 7 - Episode 7

How the big hair loss brands target male insecurities. Amazon Australia, eBay and the online shopping wars. Plus a Pitch to pay teachers as much as politicians. Joining Wil, Todd & Russel are Camey O'Keefe and Emily Taylor. Air Date : 13th-Jun-2018  Read More

Season 10 Episode 8 - Episode 8

Eating in and the new way to take-out, we dish up on how Uber Eats, Deliveroo, Menulog and Foodora are changing food delivery; Raising awareness for a cancer no one talks about; a Pitch to take the World Cup across the ditch. Air Date : 20th-Jun-2018  Read More

Season 10 Episode 9 - Episode 9

How confectionery is marketing itself without any TV ads; the flood of End of Financial Year Sales - do they work or do consumers have discount fatigue? Plus a Pitch to convince Millennials to move where the grass is greener. Air Date : 27th-Jun-2018  Read More

Season 10 Episode 10 - Episode 10

On the final Gruen for 2018, the supermarket bag ban - was it a big PR win or a spectacular fail? Unpacking ASMR - an online trend with big brands riding on its coattails. Plus a Pitch to persuade us to abandon banks forever. Air Date : 4th-Jul-2018  Read More